Cross-Cultural Marketing

Academic Sources

Burton, D. (2008). Cross-cultural marketing: theory, practice and relevance. Routledge.  Read chapter one.  This gives a good background to the cultural differences that are prevalent in parks.

Litvin, S. W., Crotts, J. C., & Hefner, F. L. (2004). Cross‐cultural tourist behaviour: a replication and extension involving Hofstede’s uncertainty avoidance dimension. International Journal of Tourism Research, 6(1), 29-37.

Popular Sources

Grandfather Mountain Highland Games Mark its 60th Year. Kingsport Times.

Today’s Vacationers Looking for Cultural Experiences.

Videos and Simulations